ExperimentMay 11, 2026
Real-Time Behavior Targeting for Web Experiment [Beta]
Real-time behavior targeting is now available for Web Experiment, enabling instant audience targeting based on user behavior.
![Real-Time Behavior Targeting for Web Experiment [Beta]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fd8a7dc37b35a64105dcc1e22ed5e3223510cd4ca-1160x656.png&w=3840&q=75&dpl=dpl_6ZCe86yDnVm3snA1q1Ayr3hu1J4H)
What it is
Description: Target users the moment they exhibit a behavior — no server-side evaluation, no delay. Real-time Behavioral Targeting lets you define client-side conditions (like adding an item to cart 3+ times) and serve the right experiment variant as soon as a user meets the targeting criteria. Learn more about real time behavioral targeting.
Where: Access via Web Experiment targeting settings. When: Available now on all plans.